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~person:"Varan, Duane"
~source:"econis"
~subject:"Television"
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Television
Fernsehwerbung
14
Television advertising
14
Advertising effects
9
Werbewirkung
9
Advertising
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
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Varan, Duane
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Beal, Virginia
4
Sørgard, Lars
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Bellman, Steven
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Ford, George S.
2
Guitart, Ivan A.
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Hartmann, Wesley R.
2
Hervet, Guillaume
2
Jackson, John D.
2
Joo, Mingyu
2
Kent, Robert J.
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Wacker, Katharina
2
Wright, Donald J.
2
Zhu, Yi
2
Agnew, Clark M.
1
Altrogge, Michael
1
Anand, Bharat N.
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Artero, Juan P.
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Avery, Rosemary J.
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Journal of business research : JBR
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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