//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Varan, Duane"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Fernsehwerbung
14
Television advertising
14
Advertising effects
9
Werbewirkung
9
Advertising
5
Consumer behaviour
4
Konsumentenverhalten
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Werbung
4
Biometrics
3
Biometrie
3
Australia
2
Australien
2
Experiment
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Perception
2
Television
2
USA
2
United States
2
Wahrnehmung
2
Brand management
1
Cause-related advertising
1
Digital media
1
Digitale Dienste
1
Digitale Medien
1
Dynamic human-centric communication systems theory
1
Effectiveness
1
Emotion
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Eye-tracking
1
Fernsehprogramm
1
Großbritannien
1
Lab experiments
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Varan, Duane
Wilbur, Kenneth C.
8
Bellman, Steven
5
Guitart, Ivan A.
4
Angelucci, Charles
3
Dänzler, Stefanie
3
Joo, Mingyu
3
Wooley, Brooke
3
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Cagé, Julia
2
Chatterjee, Prabirendra
2
Fossen, Beth L.
2
Gentzkow, Matthew Aaron
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Hudders, Liselot
2
Klapper, Daniel
2
Liaukonyte, Jura
2
Logan, Kelty
2
Rask, Amy
2
Shapiro, Jesse M.
2
Stremersch, Stefan
2
Yurukoglu, Ali
2
Zhu, Yi
2
Akcay, Okan
1
Albrecht, Carmen-Maria
1
Anderson, Simon P.
1
Arroyo-Cañada, Francisco-Javier
1
Auty, Susan
1
Bakir, Aysen
1
Balachander, Subramanian
1
Barto, Michael
1
Basuroy, Suman
1
Bauer, Hans H.
1
Beal, Virginia
1
Becerra, Enrique P.
1
Becker, Maren
1
Beckert, Johannes
1
Berkmann, Manuel
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
European journal of marketing
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->