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~person:"Vargo, Stephen L."
~source:"econis"
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Search: subject:"Services marketing"
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Dienstleistungsmarketing
13
Services marketing
13
Marketing theory
9
Marketingtheorie
9
Service-Dominant Logic
8
Service-dominant logic
8
Betriebliche Wertschöpfung
5
Beziehungsmarketing
5
Relationship marketing
5
Value creation
5
Customer integration
4
Dienstleistung
4
Kundenintegration
4
Lieferantenmanagement
3
Services
3
Supplier relationship management
3
B-to-B-Marketing
2
Bundling strategy
2
Business network
2
Business-to-business marketing
2
Co-creation
2
Dienstleistungssektor
2
Institutions
2
Leistungsbündel
2
Service industry
2
Unternehmensnetzwerk
2
Auftragsfertigung
1
Business process management
1
Context
1
Customer service
1
Dienstleistungsmanagement
1
Economists
1
Ecosystem
1
Ecosystems theory
1
Environment
1
Innovation
1
Institutional economics
1
Institutionenökonomik
1
Kundenmanagement
1
Kundenservice
1
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3
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Article
12
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1
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
3
Book section
3
Reprint
2
Aufsatzsammlung
1
Case study
1
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1
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1
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English
13
Author
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Vargo, Stephen L.
Bruhn, Manfred
46
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
15
Woratschek, Herbert
14
Lusch, Robert F.
13
Hadwich, Karsten
11
Wirtz, Jochen
11
Benkenstein, Martin
10
Fließ, Sabine
10
Baron, Steve
9
Bauer, Hans H.
9
Roth, Stefan
9
Ahlert, Dieter
8
Corsten, Hans
8
Engelhardt, Werner Hans
8
Freiling, Jörg
8
Hogreve, Jens
8
Müller, Wolfgang
8
Berry, Leonard L.
7
Bitner, Mary Jo
7
Furrer, Olivier
7
Gouthier, Matthias
7
Lovelock, Christopher H.
7
Reckenfelderbäumer, Martin
6
Schmitz, Gertrud
6
Zeithaml, Valarie A.
6
Edvardsson, Bo
5
Finsterwalder, Jörg
5
Fisk, Raymond P.
5
Gremler, Dwayne D.
5
Gummesson, Evert
5
Helmig, Bernd
5
Horbel, Chris
5
Huber, Frank
5
Moser, H. R.
5
Roy, Sanjit
5
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Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing consumer services : factory or theater?
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
2
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
5
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
Saved in:
6
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
7
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
8
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
9
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
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