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~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Ökonomische Ideengeschichte"
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B-to-B-Marketing
Ökonomische Ideengeschichte
Marketing theory
34
Marketingtheorie
34
Service-Dominant Logic
24
Service-dominant logic
24
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
Theory
5
Marketing
4
Criticism
3
Ecosystems
3
History of economic thought
3
Kritik
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Bundling strategy
2
Business-to-business marketing
2
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Leistungsbündel
2
Logic
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5
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Vargo, Stephen L.
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
7
Lusch, Robert F.
6
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
LaPlaca, Peter J.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Möller, K. E. Kristian
4
Neslin, Scott A.
4
Winer, Russell S.
4
Backhaus, Klaus
3
Brown, Stephen
3
Claßen, Matthias
3
Hansen, Ursula
3
Katrichis, Jerome M.
3
Kleinaltenkamp, Michael
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bellenger, Danny N.
2
Brennan, Ross
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
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European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
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1
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
2
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
3
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
4
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
5
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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