//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Institutions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Institutions
Marketing theory
35
Marketingtheorie
34
Service-Dominant Logic
24
Service-dominant logic
24
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Product
5
Produkt
5
Theory
5
Marketing
4
Criticism
3
Ecosystems
3
History of economic thought
3
Kritik
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Ökonomische Ideengeschichte
3
Bundling strategy
2
Business-to-business marketing
2
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Leistungsbündel
2
Logic
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
7
Author
All
Vargo, Stephen L.
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Lusch, Robert F.
4
Akaka, Melissa Archpru
3
Backhaus, Klaus
3
Claßen, Matthias
3
Katrichis, Jerome M.
3
Lilien, Gary L.
3
Möller, K. E. Kristian
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Halinen, Aino
2
Jacob, Frank
2
Johnston, Wesley J.
2
Kleinaltenkamp, Michael
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Voeth, Markus
2
Wieland, Heiko
2
Ahlert, Dieter
1
Ahonen, Toni
1
Alnakhli, Hayam
1
Aufderheide, Detlef
1
Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Baumann, Jasmin
1
Bellenger, Danny N.
1
Bettis-Outland, Harriette
1
Betz, Michael
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Blois, Keith
1
Brecheis, Dieter
1
Brito, Carlos Henrique Figueiredo e Melo de
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
3
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
4
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
5
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
6
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
7
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->