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~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Kundenintegration"
~subject:"Service quality"
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Kundenintegration
Service quality
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Customer value
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Verhoef, Peter C.
Geruso, Michael
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Prinz, Daniel
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Layton, Timothy J.
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Journal of service research : JSR
2
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
3
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
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