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~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~type:"article"
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Beziehungsmarketing
Consumer behaviour
37
Konsumentenverhalten
37
Relationship marketing
20
Customer satisfaction
9
Kundenzufriedenheit
9
Distribution channel
8
Einzelhandel
8
Retail trade
8
Vertriebsweg
8
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Internet marketing
5
Online-Marketing
5
E-commerce
4
Electronic Commerce
4
Kundenbindungsprogramm
4
Loyalty program
4
Retailing
4
Bio-Lebensmittel
3
Brand management
3
Customer relationship management
3
Customer value
3
Dienstleistungsqualität
3
Internet
3
Kundenwert
3
Markenführung
3
Mobile communications
3
Mobilkommunikation
3
Organic food
3
Service quality
3
Category Management
2
Category management
2
Customer feedback metrics
2
Customer loyalty
2
Customer retention
2
Data protection
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Datenschutz
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19
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19
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English
20
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Verhoef, Peter C.
Han, Heesup
45
Hollebeek, Linda D.
32
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
22
Bang, Nguyen
20
Kumar, V.
20
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Ahn, Jiseon
17
Hyun, Sunghyup Sean
17
Kumar, Vikas
17
So, Kevin Kam Fung
17
Wong, IpKin Anthony
17
Gil Saura, Irene
16
Khan, Imran
16
Sesé, F. Javier
16
Balaji, M. S.
15
Quach, Sara
15
Evanschitzky, Heiner
14
Grewal, Dhruv
14
Japutra, Arnold
14
Qu, Hailin
14
Rahman, Zillur
14
Tanford, Sarah
14
Bilgihan, Anil
13
Das, Gopal
13
Gong, Taeshik
13
King, Ceridwyn
13
Lemon, Katherine N.
13
McDonald, Heath
13
Roy, Sanjit
13
Sreejesh, S.
13
Walsh, Gianfranco
13
Gustafsson, Anders
12
Huber, Frank
12
Keiningham, Timothy
12
Kim, Wansoo
12
Leckie, Civilai
12
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of retailing
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
20
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1
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
9
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
10
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
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