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~person:"Verhoef, Peter C."
~subject:"Customer relationship management"
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Customer relationship management
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
26
Konsumentenverhalten
26
Kundenwert
10
Customer satisfaction
9
Customer value
9
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Marketingtheorie
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Distribution channel
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Marketing theory
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Vertriebsweg
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Customer integration
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Dienstleistungsqualität
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Kundenbindungsprogramm
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Kundenintegration
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Loyalty program
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Service quality
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Brand management
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Internet marketing
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Markenführung
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Online-Marketing
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Verhoef, Peter C.
Gil-Gomez, Hermenegildo
3
Guerola-Navarro, Vicente
3
Krafft, Manfred
3
Oltra-Badenes, Raul
3
Rahimi, Roya
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Abdullateef, Aliyu Olayemi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels
;
Wieringa, Jaap E.
;
Gijsenberg, Maarten J.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
Saved in:
3
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
4
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
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