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~person:"Vrontis, Demetris"
~subject:"Brand management"
~type:"article"
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Brand management
Innovation
32
Marketing management
26
Marketingmanagement
26
Innovation management
25
Innovationsmanagement
25
Beziehungsmarketing
23
Consumer behaviour
23
Firm performance
23
Konsumentenverhalten
23
Relationship marketing
23
Unternehmenserfolg
23
Markenführung
22
Strategic management
22
Strategisches Management
22
Knowledge management
21
KMU
20
SME
20
Wissensmanagement
19
Italy
15
Football
14
Multinationales Unternehmen
14
Transnational corporation
14
Cyprus
13
Fußball
13
Führungsstil
13
Italien
13
Leadership style
13
Familienunternehmen
12
Family business
12
Knowledge transfer
11
Marketing
11
Organisatorischer Wandel
11
Organizational change
11
Professional sports
11
Profisport
11
Weinbau
11
Wine industry
11
Wissenstransfer
11
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22
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Vrontis, Demetris
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
37
Bang, Nguyen
35
Balmer, John M. T.
31
Phau, Ian
31
Bruhn, Manfred
26
De Chernatony, Leslie
26
Gupta, Suraksha
26
Ko, Eunju
26
Veloutsou, Cleopatra
26
Christodoulides, George
25
Guzman, Francisco
25
Han, Heesup
25
Romaniuk, Jenni
25
Foroudi, Pantea
24
Iglesias, Oriol
24
King, Ceridwyn
24
Diamantopoulos, Adamantios
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Kunkel, Thilo
21
Ind, Nicholas
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Sattler, Henrik
20
Swoboda, Bernhard
20
Abratt, Russell
19
Fournier, Susan
19
Meffert, Heribert
19
Paul, Justin
19
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Journal of transnational management : the official journal of the International Management Development Association
3
Journal for global business advancement : JGBA
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
1
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ECONIS (ZBW)
22
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
4
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
7
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
8
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
9
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
10
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
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