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~person:"Vrontis, Demetris"
~subject:"Fußball"
~type_genre:"Article in journal"
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Fußball
Innovation
27
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
23
Relationship marketing
23
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Strategic management
21
Strategisches Management
21
Firm performance
20
Unternehmenserfolg
20
Innovation management
19
Innovationsmanagement
19
KMU
19
Knowledge management
19
SME
19
Wissensmanagement
19
Football
13
Italien
13
Italy
13
Multinationales Unternehmen
13
Transnational corporation
13
Cyprus
12
Familienunternehmen
12
Family business
12
Führungsstil
12
Leadership style
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11
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11
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Marketing
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Professional sports
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English
13
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Vrontis, Demetris
Thrassou, Alkis
12
McDonald, Heath
8
Biscaia, Rui
6
Chanavat, Nicolas
6
Guajardo, Mario
6
Kriemadis, Thanos
6
Shuv-Ami, Avichai
6
Constandt, Bram
5
Karg, Adam
5
Kunkel, Thilo
5
Willem, Annick
5
Chadwick, Simon
4
Dickson, Geoff
4
Durán, Guillermo
4
Funk, Daniel C.
4
Halabi, Abdel K.
4
Heere, Bob
4
Kartakoullis, Nicos L.
4
Kolyperas, Dimitrios
4
Lund-Thomsen, Peter
4
Manoli, Argyro Elisavet
4
Sparks, Leigh
4
Uhrich, Sebastian
4
Anagnostopoulos, Christos
3
Blumrodt, Jens
3
Cornwell, T. Bettina
3
Desbordes, Michel
3
Fairley, Sheranne
3
Ko, Yong Jae
3
Koenigstorfer, Joerg
3
Leckie, Civilai
3
Morrow, Stephen
3
Naraine, Michael L.
3
Ross, Stephen
3
Sauré, Denis
3
Weimar, Daniel
3
Werner, Kim
3
Winand, Mathieu
3
Yiapanas, George
3
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Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
2
Accounting, auditing & accountability journal
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
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ECONIS (ZBW)
13
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1
A holistic strategic perspective of football industry stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
3
,
pp. 349-377
Persistent link: https://www.econbiz.de/10013478512
Saved in:
2
The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 552-585
Persistent link: https://www.econbiz.de/10014514579
Saved in:
3
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
4
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
Strategic sport sponsorship
management
: a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
7
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Football facility and equipment
management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
Saved in:
9
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
10
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
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