Czinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; … - 2021 - 4th ed. 2021.
Decisions -- Chapter 9: New Products -- Chapter 10: Pricing Decisions -- Chapter 11: Distribution and Supply Chain Management … Public Relations -- Chapter 14: Selling and Sales Management -- Chapter 15: The Future of Marketing -- Case 1: Yo Man, It … their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and …