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~person:"Vrontis, Demetris"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Handbuch"
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Social Web
14
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14
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8
Internet marketing
8
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Online-Marketing
8
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7
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Vrontis, Demetris
Gebauer, Heiko
41
Bruhn, Manfred
40
Dwivedi, Yogesh Kumar
37
Hoekman, Bernard M.
36
Kowalkowski, Christian
35
Parida, Vinit
35
Mattoo, Aaditya
30
Edvardsson, Bo
29
Kohtamäki, Marko
28
Siciliani, Luigi
28
Gallouj, Fai͏̈z
27
Tan, Yong
26
Doloreux, David
25
Witell, Lars
25
Law, Chun Hung Roberts
24
Pitt, Leyland F.
24
Zweifel, Peter
24
Costa-Font, Joan
23
Filieri, Raffaele
22
Mention, Anne-Laure
22
Rubalcaba-Bermejo, Luis
22
Whinston, Andrew B.
22
Cheng, T. C. E.
21
Gustafsson, Anders
21
Hajli, Nick
21
Loureiro, Sandra Maria Correia
21
Ruyter, Ko de
21
Adlung, Rudolf
20
Füller, Johann
20
Harrigan, Paul
20
Kumar, Vikas
20
Moshirian, Fariborz
20
Rita, Paulo
20
Walwei, Ulrich
20
Grönroos, Christian
19
Pestieau, Pierre
19
Skiera, Bernd
19
Vargo, Stephen L.
19
Wirtz, Bernd W.
19
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Journal for global business advancement : JGBA
4
International journal of internet marketing and advertising : IJIMA
3
Global business & economics review
2
Journal of Asia Business Studies
2
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business
1
International journal of entrepreneurship and small business : IJESB
1
International journal of management practice : IJMP
1
International journal of managerial and financial accounting : IJMFA
1
International marketing review
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
26
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1
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
2
Identification of the determinants of public trust in e-government
services
and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
8
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
9
Conceptualisation of customer experience : the case of mobile telecoms
services
in Morocco
Belabbes, Ikrame
;
Oubrich, Mourad
;
Fiano, Fabio
; …
- In:
International journal of managerial and financial …
12
(
2020
)
1
,
pp. 89-118
Persistent link: https://www.econbiz.de/10012253760
Saved in:
10
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
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