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~person:"Walker, Beth A."
~subject:"B-to-B-Marketing"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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B-to-B-Marketing
Marketing
Customer value
5
Kundenwert
5
Portfolio selection
5
Portfolio-Management
5
Business-to-business marketing
4
Market segmentation
4
Marktsegmentierung
4
Beziehungsmarketing
1
Cash Flow
1
Cash flow
1
Consumer behaviour
1
Customer satisfaction
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Konsumentenverhalten
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Kundenzufriedenheit
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Relationship marketing
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cash flow variability
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customer lifetime value
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customer portfolio management
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customer satisfaction
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loyalty programs
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relationship marketing
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Aufsatz in Zeitschrift
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Walker, Beth A.
Keränen, Joona
7
Kumar, V.
6
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Kleinaltenkamp, Michael
3
Aarikka-Stenroos, Leena
2
Billett, Matthew T.
2
Burton, Jamie
2
Cabiddu, Francesca
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Chatterjee, Sharmila C.
2
Cova, Bernard
2
Elgeti, Laura
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Frow, Pennie
2
Gama, António Pimenta da
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Gligor, David M.
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
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Hilton, Toni
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Parvinen, Petri
2
Payne, Adrian
2
Rajagopal
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Rajala, Risto
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Russo, Ivan
2
Salonen, Anna
2
Selnes, Fred
2
Shah, Denish
2
Töytäri, Pekka
2
Venkatesan, Rajkumar
2
Watanabe, Yoshiaki
2
Wouters, Marc
2
Abo Elhamd, Eman
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Agnihotri, Raj
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Journal of marketing
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ECONIS (ZBW)
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
4
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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