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~person:"Walsh, Gianfranco"
~person:"Wæraas, Arild"
~source:"econis"
~subject:"Market segmentation"
~type_genre:"Book section"
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Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
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