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~person:"Walsh, Gianfranco"
~subject:"Brand"
~subject:"Consumer behaviour"
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Brand
Consumer behaviour
Beziehungsmarketing
27
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27
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25
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16
Germany
16
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9
United States
9
Brand management
8
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8
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Dienstleistungsqualität
8
Firmenimage
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Kundenzufriedenheit
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Markenführung
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Walsh, Gianfranco
Han, Heesup
64
Mattila, Anna S.
56
Huber, Frank
43
Bauer, Hans H.
42
Phau, Ian
42
Loureiro, Sandra Maria Correia
39
Hollebeek, Linda D.
36
Melewar, T. C.
36
Bang, Nguyen
35
Kumar, V.
35
Verhoef, Peter C.
34
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34
Burmann, Christoph
31
Keller, Kevin Lane
31
Ko, Eunju
31
Swoboda, Bernhard
31
Esch, Franz-Rudolf
30
Herrmann, Andreas
30
Rahman, Zillur
29
Sarkar, Abhigyan
28
Septianto, Felix
28
Baumgarth, Carsten
27
Gierl, Heribert
27
Dawes, John
26
De Chernatony, Leslie
26
Bruhn, Manfred
25
Fournier, Susan
25
Khan, Imran
25
Homburg, Christian
24
Prentice, Catherine
24
Usman, Osly
24
Vrontis, Demetris
24
Balaji, M. S.
23
Japutra, Arnold
23
MacInnis, Deborah J.
23
Pelsmacker, Patrick de
23
Bagozzi, Richard P.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
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Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business research : JBR
3
Marketing : ZFP ; journal of research and management
3
European management journal
2
Journal of service research : JSR
2
Academy of Management journal : AMJ
1
Gabler Edition Wissenschaft
1
International marketing review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
25
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1
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
2
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
3
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
4
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
5
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
6
Perceptions of group versus individual service failures and their effects on customer outcomes : the role of attributions and customer entitlement
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 188-203
Persistent link: https://www.econbiz.de/10011684846
Saved in:
7
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
8
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
9
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
10
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
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