The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Helena Nguyen; Markus Groth; Gianfranco Walsh; Thorsten Hennig-Thurau
| Year of publication: |
2014
|
|---|---|
| Authors: | Nguyen, Helena ; Groth, Markus ; Walsh, Gianfranco ; Hennig-Thurau, Thorsten |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 12, p. 1096-1109
|
| Subject: | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465120