Understanding the antecedents of service decisions : an integration of service promiscuity and customer citizenship behaviour
Benny J. Godwin, Rowena Wright
| Year of publication: |
2019
|
|---|---|
| Authors: | Godwin, Benny J. ; Wright, Rowena |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 10.2019, 1, p. 34-54
|
| Subject: | customer citizenship behaviour | service promiscuity | psychodynamics | decision making process | public house (pub) services | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Arbeitsverhalten | Work behaviour | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2019.098927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178909