//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Warlop, Luk"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Consumer behaviour
53
Experiment
17
Theorie
14
Theory
14
Behavioral economics
12
Verhaltensökonomik
12
Personality psychology
9
Persönlichkeitspsychologie
9
Cognition
8
Kognition
8
Social Marketing
8
Social marketing
8
Social values
7
Soziale Werte
7
Brand
6
Decision theory
6
Emotion
6
Entscheidungstheorie
6
Feldforschung
6
Field research
6
Food consumption
6
Lebensmittelkonsum
6
Markenartikel
6
Brand management
5
Game theory
5
Markenführung
5
Markenimage
5
Spieltheorie
5
Charity
4
Fundraising
4
Marketing
4
Perception
4
Social behaviour
4
Soziales Verhalten
4
Wahrnehmung
4
Wohltätigkeit
4
Advertising
3
Anreiz
3
more ...
less ...
Online availability
All
Free
20
Undetermined
9
Type of publication
All
Book / Working Paper
31
Article
23
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
53
French
1
Author
All
Warlop, Luk
Han, Heesup
116
Belk, Russell W.
109
Mattila, Anna S.
98
Grunert, Klaus G.
93
Huber, Frank
91
Bauer, Hans H.
88
Gierl, Heribert
88
Phau, Ian
85
Herrmann, Andreas
84
Lusk, Jayson L.
82
Usman, Osly
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
75
Burmann, Christoph
74
Khare, Arpita
70
Grewal, Dhruv
69
Loureiro, Sandra Maria Correia
69
Bagozzi, Richard P.
68
Dwivedi, Yogesh Kumar
66
Wansink, Brian
66
Nayga, Rodolfo M.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Septianto, Felix
63
Paul, Justin
61
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Ko, Eunju
57
Janssen, Maarten C. W.
56
Laroche, Michel
56
Chintagunta, Pradeep K.
55
Esch, Franz-Rudolf
53
Rajagopal
53
Walsh, Gianfranco
52
Thøgersen, John
51
Bruwer, Johan
50
Krishna, Aradhna
50
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
MO
6
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Discussion paper / Center for Economic Research, Tilburg University
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of service research : JSR
1
KUL Working Paper
1
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
1
Tijdschrift voor economie en management
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The proximal self : why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Philipp
;
Wentzel, Daniel
;
Warlop, Luk
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1196-1210
Persistent link: https://www.econbiz.de/10014291835
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Pappas, …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
Saved in:
4
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
5
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
6
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
7
Setting the bar : the influence of women's conspicuous display on men's affiliative behavior
Sundie, Jill M.
;
Pandelaere, Mario
;
Lens, Inge
;
Warlop, Luk
- In:
Journal of business research : JBR
120
(
2020
),
pp. 569-585
Persistent link: https://www.econbiz.de/10012417166
Saved in:
8
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
9
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
10
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->