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~person:"Warlop, Luk"
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Consumer behaviour
22
Personality psychology
6
Persönlichkeitspsychologie
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Behavioral economics
4
Experiment
4
Social Marketing
4
Social marketing
4
Verhaltensökonomik
4
Advertising
3
Emotion
3
Theorie
3
Theory
3
Werbung
3
Brand
2
Brand extension
2
Charity
2
Cognition
2
Customer satisfaction
2
Dienstleistungsqualität
2
Frauen
2
Fundraising
2
Information costs
2
Informationskosten
2
Kognition
2
Kreislaufwirtschaft
2
Kundenzufriedenheit
2
Markenartikel
2
Markentransfer
2
Perception
2
Preiswettbewerb
2
Price competition
2
Recycling
2
Service quality
2
Wahrnehmung
2
Wohltätigkeit
2
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31
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22
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22
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1
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1
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English
22
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Warlop, Luk
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
77
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Thaichon, Park
39
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Park, Jungkun
35
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Institution
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Psychology & marketing
2
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of service research : JSR
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
22
Showing
1
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10
of
22
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date (oldest first)
1
The proximal self : why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Philipp
;
Wentzel, Daniel
;
Warlop, Luk
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1196-1210
Persistent link: https://www.econbiz.de/10014291835
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
4
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
5
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
6
Setting the bar : the influence of women's conspicuous display on men's affiliative behavior
Sundie, Jill M.
;
Pandelaere, Mario
;
Lens, Inge
;
Warlop, Luk
- In:
Journal of business research : JBR
120
(
2020
),
pp. 569-585
Persistent link: https://www.econbiz.de/10012417166
Saved in:
7
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
8
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk
(
contributor
)
-
La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
Saved in:
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