Fritz, Manuela; Grimm, Michael; Weber, Ingmar; Yom-Tov, Elad - 2022 - This version: September 2022
We assess whether social media - in particular Facebook - can serve as an efficient and costeffective instrument to … decade. We use Facebook's advertisement function to randomly distribute graphical ads related to the risk and consequences of … diabetes to Facebook users above the age of 35 in Jakarta and Yogyakarta. The ads differ in their message ("theme") and …