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~person:"Webster, Cynthia M."
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Advertising effects
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Australia
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Australien
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Webster, Cynthia M.
Roy, Subhadip
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Huber, Frank
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Ilicic, Jasmina
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Schimmelpfennig, Christian
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Erfgen, Carsten
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Jain, Varsha
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Psychology & marketing
2
Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
2
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
3
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
4
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
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