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~person:"Weijo, Henri"
~subject:"Konsumentenverhalten"
~subject:"Society"
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Konsumentenverhalten
Society
Brand image
2
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2
Consumer behaviour
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Gemeinschaft
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Weijo, Henri
Algesheimer, René
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Ko, Yong Jae
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ECONIS (ZBW)
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Brand community coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
2
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
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