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~person:"Welch, Emma"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Internet marketing
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Online-Marketing
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Scale proliferation
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customer engagement
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Welch, Emma
Loureiro, Sandra Maria Correia
22
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Khan, Imran
12
Fournier, Susan
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Guzman, Francisco
10
Han, Heesup
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Kunkel, Thilo
9
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
Kim, Jinkyung Jenny
6
Lee, Seonjeong
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Neslin, Scott A.
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Journal of marketing analytics : JMA
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Journal of marketing communications
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ECONIS (ZBW)
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Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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