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~person:"Wierenga, Berend"
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Search: subject:"Marketing theory"
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Handbook of marketing decision models
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The past, the present and the future of marketing decision models : introduction to the handbook
Wierenga, Berend
- In:
Handbook of marketing decision models
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003755256
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Advances in marketing management support systems
Wierenga, Berend
;
Bruggen, Gerrit H. van
;
Althuizen, …
- In:
Handbook of marketing decision models
,
(pp. 561-592)
.
2008
Persistent link: https://www.econbiz.de/10003755300
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