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~person:"Wilcox, Ronald T."
~subject:"Computer-assisted marketing"
~subject:"Consumer behaviour"
~type_genre:"Fallstudiensammlung"
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar
;
Farris, Paul W.
;
Wilcox, Ronald T.
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2015
Persistent link: https://www.econbiz.de/10013474941
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