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~person:"Wilken, Robert"
~person:"Zbib, Imad J."
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
Confectionery
2
Consumer behaviour
2
Süßwaren
2
Brand image
1
Conjoint analysis
1
Conjoint-Analyse
1
Designation of origin
1
Gastronomie
1
Herkunftsbezeichnung
1
Lebanon
1
Libanon
1
Markenimage
1
Measurement
1
Messung
1
National culture
1
Nationalkultur
1
Preis
1
Price
1
Restaurant industry
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
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Wilken, Robert
Zbib, Imad J.
Murray, Kyle B.
2
Trudel, Remi
2
Ahmed, Zafar U.
1
Barrientos, Stephanie
1
Bogomolova, Svetlana
1
Camgoz, Selin Metin
1
D'Silva, Bernadette
1
D'Silva, Stephen
1
Dass, Mayukh
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Didier, Tagbata
1
Ertem, Pelin Sürücü
1
Furey, Sinead
1
Golding, Kirsty Michelle
1
Henseleit, Meike
1
Kuikka, Anna
1
Kumar, Piyush
1
Laukkanen, Tommi
1
Lucie, Sirieix
1
Luomala, Harri T.
1
McLaughlin, Christopher
1
McPoland, Aimee
1
Millburn, Sandra
1
Neganova, Irina
1
Niemann, Kerstin
1
Noujaim, Ralph Gilbert
1
Oloko, Shamsey
1
Pelsmacker, Patrick de
1
Scheer, Burkhard
1
Schulte Beerbühl, Margrit
1
Seidenspinner, Annett
1
Sichtmann, Christina
1
Sikander, Arif
1
Smith, Sally
1
Trehan, Gautam
1
Trevisan, Italo
1
Zarantonello, Lia
1
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British journal of management : BJM
1
EuroMed journal of business
1
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ECONIS (ZBW)
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
2
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
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