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~person:"Wind, Yoram"
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Market segmentation
4
Marketing management
4
Marketing theory
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Marketingmanagement
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Marktsegmentierung
4
Scientific method
3
Wissenschaftliche Methode
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Internationales Marketing
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B-to-B-Marketing
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Paul E. Green
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Wind, Yoram
Sheth, Jagdish N.
43
Levinson, Jay Conrad
10
Schwarz, Torsten
9
Lammenett, Erwin
8
Green, Paul E.
7
Kotler, Philip
7
Krishnan, Balaji C.
7
Schüller, Anne M.
7
Scott, David Meerman
6
Sieck, Hartmut
6
Varadarajan, Rajan
6
Zaltman, Gerald
6
Herrmann, Andreas
5
Rao, Vithala R.
5
Benlian, Alexander
4
Cheverton, Peter
4
Gmeiner, Alois
4
Hartmann, Horst
4
Homburg, Christian
4
Kennedy, Dan S.
4
Nagel, Kurt
4
Pepels, Werner
4
Schneider, Janna
4
Schäfer, Heiko
4
Westwood, John
4
Wiedmann, Klaus-Peter
4
Beilharz, Felix
3
Gebhardt-Seele, Stephan
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Hilker, Claudia
3
Holbrook, Morris B.
3
Levinson, Jeannie
3
Maas, Peter
3
McDonald, Malcolm
3
Mühlenbeck, Frank
3
Perrey, Jesko
3
Pompe, Hans-Georg
3
Richardson, Neil
3
Ryan, Damian
3
Safko, Lon
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Legends in marketing
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ECONIS (ZBW)
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1
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
2
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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6
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Marketing
research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
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