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~person:"Wirtz, Jochen"
~subject:"Automatisierung"
~subject:"Digitization"
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Wirtz, Jochen
Parida, Vinit
7
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Contemporary Trends in Marketing : Problems, Processes and Prospects
1
International journal of consumer studies
1
Italian journal of marketing : ITJM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of business & industrial marketing
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Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
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2
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
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3
Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.
;
Wirtz, Jochen
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
Saved in:
4
Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.
;
Wirtz, Jochen
;
Paluch, Stefanie
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 93-110)
.
2023
Persistent link: https://www.econbiz.de/10014338924
Saved in:
5
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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