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~person:"Wong, IpKin Anthony"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Advertising effects
Consumer behaviour
Markenimage
Event marketing
4
Event-Marketing
4
Customer satisfaction
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Kundenzufriedenheit
3
Beziehungsmarketing
2
Big event
2
Großveranstaltung
2
Holiday behaviour
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Konsumentenverhalten
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Relationship marketing
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Tourismus
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Tourismuswirtschaft
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Urlaubsverhalten
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Brand image
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Destination image
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Destination loyalty
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Destination management
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Destinationsmanagement
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Dienstleistungsqualität
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Event
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Event bundling
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Event stakeholder
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Motivation
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Perceived value
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Service quality
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Sporting event
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Strategic management
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Wong, IpKin Anthony
Drengner, Jan
11
Schmitt, Bernd
8
Nufer, Gerd
6
Taheri, Babak
6
Jahn, Steffen
5
Bauer, Hans H.
4
Burmann, Christoph
4
Scheinbaum, Angeline Close
4
Zanger, Cornelia
4
Zarantonello, Lia
4
Brakus, J. Joško
3
Bruhn, Manfred
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
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Fairley, Sheranne
3
Gaus, Hansjörg
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Nitschke, Axel
3
Salzmann, Ralph
3
Weihe, Kerstin
3
Ai, Chi-Han
2
Aitken, Rob
2
Akel, Gökhan
2
Arcodia, Charles
2
Bekmeier-Feuerhahn, Sigrid
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Benkenstein, Martin
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Bourgeon-Renault, Dominique
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Cai, Liping A.
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Farrington, Thomas
2
Franke, Marie-Kristin
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Gilmore, James H.
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Gori, Keith
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Grønholdt, Lars
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Heinrich, Daniel
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Klaus, Philipp
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Knobloch, Uli
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
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ECONIS (ZBW)
3
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1
The boundary condition of travel satisfaction and the mediating role of destination image : the case of event tourism
Wong, IpKin Anthony
;
Xu, Yueying Hazel
;
Tan, Xiuchang Sherry
- In:
Journal of vacation marketing
25
(
2019
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10012165817
Saved in:
2
The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework
Wong, IpKin Anthony
;
Ji, Mingjie
;
Liu, Matthew Tingchi
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 563-586
Persistent link: https://www.econbiz.de/10011912254
Saved in:
3
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
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