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~person:"Wong, IpKin Anthony"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Brand image
5
Brand management
5
Markenführung
5
Markenimage
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Brand equity
4
Consumer behaviour
4
Konsumentenverhalten
4
Hotel industry
3
Hotellerie
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Beziehungsmarketing
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Customer satisfaction
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Dienstleistungsqualität
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Hotel
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Kundenzufriedenheit
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Relationship marketing
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Service quality
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Brand attachment
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Casinos
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High-performance human resource practices
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Human Resource Management
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Luxury goods
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Luxury hotel
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Luxusgüter
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Multilevel analysis
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Wong, IpKin Anthony
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
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Paul, Justin
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Schivinski, Bruno
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Berenguer Contrí, Gloria
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Butt, Muhammad Mohsin
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Christodoulides, George
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Dwivedi, Abhishek
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Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
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Keller, Kevin Lane
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Khan, Bilal Mustafa
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Rahman, Mahabubur
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Shuv-Ami, Avichai
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Anabila, Peter
3
Augusto, Mário Gomes
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Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
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Gray, David
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Kim, Changju
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Lambkin, Mary
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Lieven, Theo
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Luce, Fernando Bins
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Markovic, Stefan
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Mathur, Manisha
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Mirzaei, Abas
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Mishra, Abhishek
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Oliveira, Marta Olivia Rovedder de
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Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
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Tran Trung Vinh
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International journal of hospitality management
2
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
2
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
3
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
4
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
5
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
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