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~person:"Yang, Yan"
~subject:"China"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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What are the effective strategic orientations for new product success under different environments? : an empirical study of Chineses businesses
Yang, Yan
;
Wang, Qing
;
Zhu, Hengyuan
;
Wu, Guisheng
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10009504644
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