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~person:"Yoon, Hye Jin"
~person:"Yoon, Sukki"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject:"advertising"
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Advertising
38
Werbung
38
Advertising effects
35
Werbewirkung
35
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
14
Online-Marketing
14
Humor
13
USA
11
United States
11
Social Web
9
Social web
9
Emotion
8
Psychology of advertising
8
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8
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7
Gender
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Viral marketing
5
Virales Marketing
5
Altruism
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3
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3
Coronavirus
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Humor advertising
3
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Article
54
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
54
Aufsatz im Buch
1
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1
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English
54
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Yoon, Hye Jin
Yoon, Sukki
Gierl, Heribert
63
Pelsmacker, Patrick de
61
Eisend, Martin
53
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
38
Kaiser, Harry M.
33
Reijmersdal, Eva A. van
30
Stafford, Marla Royne
30
Bellman, Steven
28
Hudders, Liselot
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Tucker, Catherine
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Pauwels, Koen
23
Rosengren, Sara
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Matthes, Jörg
22
Okazaki, Shintaro
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Grewal, Dhruv
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Goldfarb, Avi
19
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International journal of advertising : the review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of advertising
3
Journal of consumer behaviour
2
Journal of current issues and research in advertising : JCIRA
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
54
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1
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10
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54
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date (oldest first)
1
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic
advertising
messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
4
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Saved in:
5
Prosocial native
advertising
on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
6
Will humor increase the effectiveness of human papillomavirus (HPV)
advertising
? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
7
Pride and gratitude : egoistic versus altruistic appeals in social media
advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
8
The role of relevancy in native
advertising
on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
9
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic
advertising
appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
10
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
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