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~person:"Yoon, Hye Jin"
~subject:"Cognition"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Cognition
Werbung
Advertising
18
Advertising effects
18
Werbewirkung
18
Humor
13
Consumer behaviour
9
Konsumentenverhalten
9
Gender
5
Geschlecht
5
Gewalt
5
Internet marketing
5
Online-Marketing
5
USA
5
United States
5
Violence
5
Emotion
4
Psychology of advertising
4
Social Web
4
Social web
4
Werbepsychologie
4
Humor advertising
3
Social norm
3
Soziale Norm
3
Fernsehwerbung
2
Kognition
2
Native advertising
2
Online retailing
2
Online-Handel
2
Public services
2
Savings
2
Social Marketing
2
Social marketing
2
Sparen
2
Television advertising
2
Viral marketing
2
Virales Marketing
2
Öffentliche Dienstleistung
2
2021
1
Ad-context congruence
1
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Undetermined
13
Free
1
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Article
19
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
19
Language
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English
19
Author
All
Yoon, Hye Jin
Eisend, Martin
36
Taylor, Charles Raymond
30
Kaiser, Harry M.
27
Pelsmacker, Patrick de
26
Gierl, Heribert
23
Septianto, Felix
22
Dahlén, Micael
21
Yoon, Sukki
21
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Zaccour, Georges
17
Dens, Nathalie
16
Campbell, Colin L.
15
Chang, Chingching
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Karray, Salma
14
Choi, Yung Kyun
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wilson, Rick T.
13
Wu, Linwan
13
Carlson, Les
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Phau, Ian
11
Tremblay, Victor J.
11
Cheong, Yunjae
10
Diehl, Sandra
10
Dodoo, Naa Amponsah
10
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Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of social marketing : JSOCM
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
2
Prosocial native
advertising
on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
3
Will humor increase the effectiveness of human papillomavirus (HPV)
advertising
? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
4
The role of relevancy in native
advertising
on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
5
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
6
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
7
Gender differences in arousal priming effects on humor
advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
8
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous
advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
9
Using humour to increase effectiveness of shameful health issue
advertising
: testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
10
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
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