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~person:"Yoon, Hye Jin"
~subject:"Humor"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Humor
United States
Advertising
18
Advertising effects
18
Werbewirkung
18
Werbung
18
Consumer behaviour
9
Konsumentenverhalten
9
Gender
5
Geschlecht
5
Gewalt
5
Internet marketing
5
Online-Marketing
5
USA
5
Violence
5
Emotion
4
Psychology of advertising
4
Social Web
4
Social web
4
Werbepsychologie
4
Humor advertising
3
Social norm
3
Soziale Norm
3
Cognition
2
Fernsehwerbung
2
Kognition
2
Native advertising
2
Online retailing
2
Online-Handel
2
Public services
2
Savings
2
Social Marketing
2
Social marketing
2
Sparen
2
Television advertising
2
Viral marketing
2
Virales Marketing
2
Öffentliche Dienstleistung
2
2021
1
Ad-context congruence
1
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6
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1
Type of publication
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Article
13
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
13
Language
All
English
13
Author
All
Yoon, Hye Jin
Kaiser, Harry M.
15
Seldon, Barry J.
11
Cheong, Yunjae
10
Eisend, Martin
9
Reid, Leonard N.
9
Tremblay, Victor J.
9
Choi, Yung Kyun
8
Huh, Jisu
8
Kim, Kihan
8
Moser, H. R.
8
Mueller, Barbara
8
Okazaki, Shintaro
8
De Gregorio, Federico
7
Nelson, Jon Paul
7
Taylor, Charles Raymond
7
Yoon, Sukki
7
An, Soontae
6
Bakir, Aysen
6
Burton, Scot
6
McQuarrie, Edward F.
6
Pentina, Iryna
6
Petty, Ross D.
6
Phillips, Barbara J.
6
Sung, Yongjun
6
Weinberger, Marc G.
6
Andrews, J. Craig
5
Berndt, Ernst R.
5
Coffey, Amy Jo
5
DeLorme, Denise E.
5
Goldfarb, Avi
5
Goldsmith, Ronald E.
5
King, Karen Whitehill
5
Richards, Timothy J.
5
Silk, Alvin J.
5
Stafford, Marla Royne
5
Tremblay, Carol Horton
5
Tucker, Catherine
5
Zheng, Yuqing
5
Beard, Fred
4
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Published in...
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
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ECONIS (ZBW)
13
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1
Will humor increase the effectiveness of human papillomavirus (HPV)
advertising
? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
4
Gender differences in arousal priming effects on humor
advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
5
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous
advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
6
Using humour to increase effectiveness of shameful health issue
advertising
: testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
7
Understanding responses to comedic
advertising
aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
8
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
9
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
10
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
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