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~person:"Zhu, Weichun"
~subject:"Brand"
~subject:"Marketingtheorie"
~subject:"Personality psychology"
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Search: "European journal of marketing : EJM"
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Beziehungsmarketing
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Consumer behaviour
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Zhu, Weichun
Melewar, T. C.
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Vargo, Stephen L.
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Buil, Isabel
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European journal of marketing : EJM
2
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ECONIS (ZBW)
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
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