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~source:"econis"
~source:"edz"
~subject:"Marketing management"
~type_genre:"Reprint"
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Marketing management
Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
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5
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3
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3
Lieferantenmanagement
3
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Multinationales Unternehmen
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Supplier relationship management
3
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3
Transnational corporation
3
Value analysis
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3
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819
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53
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44
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Keller, Kevin Lane
5
Aaker, David A.
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Park, C. Whan
2
Biel, Alexander L.
1
Brown, Stephen
1
Farr, Andy
1
Hoeffler, Steve
1
Holbrook, Morris B.
1
Kozinets, Robert V.
1
Lemon, Katherine N.
1
Roth, Martin S.
1
Rust, Roland T.
1
Schindler, Robert M.
1
Sherry, John F.
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Zeithaml, Valerie A.
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Measuring and managing brands
5
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 1
2
Brand management ; Vol. 2
1
Evolving and emerging issues in marketing strategy
1
International marketing ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
6
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
7
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
8
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
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