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~source:"econis"
~subject:"Advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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3
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
Kommunikationspolitik im 21. Jahrhundert
2
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
2
Advertising in a multimedia age
1
Anarchism, organization and management : critical perspectives for students
1
Big data marketing strategies for superior customer experience
1
Cross-border e-commerce marketing and management
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Inside marketing : practices, ideologies, devices
1
Kellogg on advertising & media : the Kellogg School of Management
1
Kultur und Management : eine Annäherung
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Selling modernity : advertising in twentieth-century Germany
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
The Routledge companion to marketing and feminism
1
The development of critical perspectives in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
Wettbewerbsvorteile durch Online Marketing : die strategischen Perspektiven elektronischer Märkte
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
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Why good marketing can be turned into art : a conceptual analysis
Martín Martínez, Sara
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 246-280)
.
2023
Persistent link: https://www.econbiz.de/10014365908
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2
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
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3
Marketing and advertisement in cross-border e-commerce
Alam, Mohammad Zahedul
- In:
Cross-border e-commerce marketing and management
,
(pp. 120-147)
.
2021
Persistent link: https://www.econbiz.de/10012312368
Saved in:
4
Marketing, advertising and persuasion
Earley, Amanda
- In:
Anarchism, organization and management : critical …
,
(pp. 199-211)
.
2020
Persistent link: https://www.econbiz.de/10012224103
Saved in:
5
Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
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6
Marketing film: audio-visuals for scientific marketing and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian
- In:
Development of scientific marketing in the twentieth …
,
(pp. 87-103)
.
2017
Persistent link: https://www.econbiz.de/10011620228
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7
Images, visualization and the practices of scientific marketing in post-war France
Mazas, Anne-Sophie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 105-127)
.
2017
Persistent link: https://www.econbiz.de/10011620229
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8
Variation in drugs and women : standardization as a tool for scientific marketing of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa
- In:
Development of scientific marketing in the twentieth …
,
(pp. 145-165)
.
2017
Persistent link: https://www.econbiz.de/10011620232
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9
Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
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10
Künstler und Marketing : der Beginn einer lohnenden Freundschaft
Roß, Ina
- In:
Kultur und Management : eine Annäherung
,
(pp. 157-166)
.
2014
Persistent link: https://www.econbiz.de/10010402039
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