Liu, Fang; Sainathan, Arvind - 2021
Retailers often offer price and quantity promotions to customers during clearance sales. In a price promotion, they … offer discounted unit prices. In a quantity promotion, they usually offer a buy-one-get-one free (BOGO) or buy …. We analyze which promotion policy --- unit pricing, BOGO, or BTGO --- a retailer should select. We focus on how the …