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~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Festschrift"
~type_genre:"Textbook"
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Beziehungsmarketing
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
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2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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3
Airline marketing and management
Shaw, Stephen
-
2011
-
7th. edition
Persistent link: https://www.econbiz.de/10009387966
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4
Marketing communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann
-
Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
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