//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Brand management"
~subject:"Category management"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Category management
Consumer goods marketing
6
Konsumgütermarketing
6
Deutschland
3
Germany
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Dienstleistungsmarketing
2
Markenführung
2
Marketing
2
Relationship marketing
2
Services marketing
2
Agrarpreis
1
Agrarökonomik
1
Agricultural economics
1
Agricultural price
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Betriebliche Wertschöpfung
1
Branche
1
Business-to-business marketing
1
Category Management
1
City marketing
1
Communication media
1
Computer-aided logistics
1
Consumer behaviour
1
Creative industries
1
Cultural sector
1
Customer acquisition
1
Customer integration
1
Customer retention
1
Design
1
Designation of origin
1
Dienstleistung
1
ECR <Management>
1
Economic sector
1
Efficient Consumer Response
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Handbuch
Hochschulschrift
24
Article in journal
22
Aufsatz in Zeitschrift
22
Thesis
21
Aufsatz im Buch
14
Book section
14
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Handbook
3
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Ahlert, Dieter
1
Borchert, Stefan
1
Bruin, Fred
1
Mora, Pierre
1
Seeger, Harald
1
Seegers, Harald
1
Published in...
All
Management for professionals
1
Werben & Verkaufen
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
Mora, Pierre
-
2016
Persistent link: https://www.econbiz.de/10011384234
Saved in:
2
Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
Saved in:
3
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->