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~source:"econis"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~type_genre:"Reprint"
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Consumer behaviour
Customer satisfaction
Konsumentenverhalten
182
Brand management
54
Markenführung
54
Brand
39
Markenartikel
39
Brand image
36
Markenimage
36
USA
19
United States
19
Marketing theory
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14
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Marketingmanagement
14
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14
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12
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10
Internationales Marketing
10
Kundenzufriedenheit
10
Private consumption
10
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10
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9
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9
Comparison
8
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Vergleich
8
Consumers
7
Verbraucher
7
E-commerce
6
Economic culture
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17
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Reprint
Article in journal
54,443
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54,443
Graue Literatur
7,489
Non-commercial literature
7,489
Arbeitspapier
5,965
Working Paper
5,965
Aufsatz im Buch
5,522
Book section
5,522
Hochschulschrift
2,588
Thesis
1,861
Collection of articles of several authors
1,120
Sammelwerk
1,120
Aufsatzsammlung
634
Conference paper
564
Konferenzbeitrag
564
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358
Fallstudie
358
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338
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312
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235
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197
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Ratgeber
74
Statistik
73
Systematic review
72
Übersichtsarbeit
72
Guidebook
66
Statistics
62
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55
Handbuch
55
Forschungsbericht
51
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51
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English
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Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
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Harvard Graduate School of Business Administration
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Strategic information systems ; Vol. 3
6
Corporate brand and corporate reputation
5
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
Relational and functional integration
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Global outsourcing issues and trends
1
Harvard business review : HBR
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
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ECONIS (ZBW)
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Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
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2
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
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3
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
4
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
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5
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
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6
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
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7
Reprint of : stock salience and the asymmetric market effect of consumer sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
Saved in:
8
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
9
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
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10
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
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