Successful customer relationship management programs and technologies : issues and trends
[edited by] Riyad Eid
| Year of publication: |
c 2012
|
|---|---|
| Other Persons: | Eid, Riyad (ed.) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Beziehungsmarketing | Relationship marketing | Innovation | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Welt | World |
| Description of contents: |
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--
Table of Contents [gbv.de]
|
Online Resource
| Extent: | XX, 338 S graph. Darst. 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Reprint |
| Language: | English |
| Notes: | Includes bibliographical references (p. 286-324) and index. - Enth. 18 Beitr. |
| ISBN: | 978-1-4666-0290-8 ; 978-1-4666-0288-5 ; 978-1-4666-0289-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514031