Successful customer relationship management programs and technologies : issues and trends

[edited by] Riyad Eid

Year of publication:	c 2012
Other Persons:	Eid, Riyad (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Innovation \| Konsumentenverhalten \| Consumer behaviour \| IT-gestütztes Marketing \| Computer-assisted marketing \| Welt \| World
Description of contents:	"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"-- Table of Contents [gbv.de]

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