Successful customer relationship management programs and technologies : issues and trends
[edited by] Riyad Eid
| Year of publication: |
c 2012
|
|---|---|
| Other Persons: | Eid, Riyad (ed.) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Beziehungsmarketing | Relationship marketing | Innovation | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Welt | World |
| Description of contents: |
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--
Table of Contents [gbv.de]
|
Online Resource
Online-Ausg.:
Eid, Riyad. Successful customer relationship management programs and technologies. - Hershey, Pa. : Business Science Reference, 2012. - XX, 338 S.
Erscheint auch als (Online-Ausgabe):
Eid, Riyad. Successful customer relationship management programs and technologies. - Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012. - Online-Ressource(electronic texts (285 p.))
Persistent link: https://www.econbiz.de/10009514031