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~source:"econis"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
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heart rate
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Adam, Marc Thomas Philipp
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Asakawa, Kiyoshi
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1
Luangrath, Andrea Webb
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Martín de Hoyos, María José
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ECONIS (ZBW)
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Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara
- In:
European research studies
24
(
2021
)
2B
,
pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286
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2
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
3
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
4
Auction fever! : how time pressure ans social competition affect bidders' arousal and bids in retail auctions
Adam, Marc Thomas Philipp
;
Krämer, Jan
;
Müller, Marius B.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10011377060
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