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~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Consumer behaviour
Kundenwert
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Handbook of research on customer equity in marketing
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Contemporary issues in digital marketing
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
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1
Faculty & research / Insead : working paper series
1
Innovation in pricing : contemporary theories and best practices
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Modelling value ; Vol. 2
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Schriften zum innovativen Marketing
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Storming the global business : rise of the Asian tigers
1
The dynamics of corporate social responsibility : a critical approach to theory and practice
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Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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Visionary pricing : reflections and advances in honor of Dan Nimer
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1
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas
-
2021
Persistent link: https://www.econbiz.de/10012653558
Saved in:
4
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
5
Essays on digital transformation in service industries : how to make sense of and act in a highly dynamic and ambiguous environment?
Bühler, Pascal
-
2020
The socio-technical process of digital transformation calls for a change in our thinking as individuals and organizations. Business leaders in service industries must deal with a highly dynamic and ambiguous environment, as digital technologies promise to dramatically alter the entire...
Persistent link: https://www.econbiz.de/10012216380
Saved in:
6
How do customers value the use of inner city shopping? : an empirical analysis
Schwipper, Stephanie
;
Peche, Severine
;
Schmitz, Gertrud
-
2020
Persistent link: https://www.econbiz.de/10012813580
Saved in:
7
Funktionale Sonderausstattungen in der Premium-Automobilindustrie : eine empirische Kausalanalyse des Kaufentscheidungsverhaltens
Jansen, Daniel
-
2020
Dem Kaufentscheidungsverhalten bei funktionalen Sonderausstattungen ist trotz kritischer und stets steigender Bedeutung insbesondere in der Premium-Automobilindustrie in der wissenschaftlichen Literatur bislang nur wenig Aufmerksamkeit geschenkt worden. Das zentrale Forschungsziel der...
Persistent link: https://www.econbiz.de/10013484881
Saved in:
8
"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
9
The smart-key to consumers' hearts and wallets : how smartphones affect consumer product customization
Grützner, Thore
-
2019
Persistent link: https://www.econbiz.de/10012163673
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10
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
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