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~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbebotschaft"
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Consumer behaviour
Advertising planning
285
Werbeplanung
285
Advertising effects
94
Werbewirkung
94
Advertising
54
Werbung
54
USA
42
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Aufsatz in Zeitschrift
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1
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1
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1
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1
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1
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1
Ko, Sunyoung
1
Koncz, Julia
1
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Journal of marketing communications
4
The Rand journal of economics
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Foundations and trends in marketing : FTMKT
1
Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of production research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
MSI reports : working paper series
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
3
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
4
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
5
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
6
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
7
Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa
;
Van Hiel, Alain
;
Onraet, Emma
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
Saved in:
8
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
9
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
Saved in:
10
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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