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~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Book section"
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Search: subject_exact:"Advertising media"
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Consumer behaviour
Advertising media
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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International advertising and communication : current insights and empirical findings
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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2
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
3
Welche Emotionen beeinflussen Konsumenten bei der Weiterleitung viraler Videospots?
Binggeser, Ellen
;
Hammon, Larissa
;
Hampel, Stefan
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 71-86)
.
2011
Persistent link: https://www.econbiz.de/10009010232
Saved in:
4
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
5
The marketing importance of body image
Stritesky, Vaclav
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 185-191)
.
2010
Persistent link: https://www.econbiz.de/10003980886
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6
Testminonials in der Werbung
Hasslinger, Roswitha
- In:
Handbuch der Marktforschung
,
(pp. 121-126)
.
2007
Persistent link: https://www.econbiz.de/10003536394
Saved in:
7
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
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