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~source:"econis"
~subject:"Germany"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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ECONIS (ZBW)
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Was Onlinekäufer motiviert : eine Untersuchung der Einkaufsmotive in Deutschlands größten Onlineshops (B2C)
Zaharia, Silvia
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 35-55)
.
2020
Persistent link: https://www.econbiz.de/10012172297
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2
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
3
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
4
Giving the expectancy-value model a heart
Henning, Victor
;
Hennig-Thurau, Thorsten
;
Feiereisen, …
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 765-781
Persistent link: https://www.econbiz.de/10009626424
Saved in:
5
Cannibalization or synergy? : consumers' channel selction in online-offline multichannel systems
Kollmann, Tobias
;
Kuckertz, Andreas
;
Kayser, Ina
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 186-194
Persistent link: https://www.econbiz.de/10009522456
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