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~source:"econis"
~subject:"Handelsmarke"
~subject:"Social web"
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Search: subject:"Brand"
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Handelsmarke
Social web
Markenführung
16,799
Brand management
16,798
Consumer behaviour
11,217
Konsumentenverhalten
11,215
Markenimage
10,637
Brand image
10,517
Markenartikel
7,870
Brand
7,818
Beziehungsmarketing
3,194
Relationship marketing
3,192
Sustainable product
2,434
Öko-Produkt
2,434
Deutschland
2,172
Social Web
2,136
Germany
2,094
Online-Marketing
1,891
Theory
1,886
Theorie
1,885
Internet marketing
1,865
Marketingmanagement
1,812
Marketing management
1,794
Werbewirkung
1,727
Advertising effects
1,713
Markenpolitik
1,519
USA
1,482
United States
1,468
Markenrecht
1,242
Trademark law
1,238
Store brand
1,207
Luxury goods
1,166
Luxusgüter
1,166
Werbung
1,090
Corporate reputation
1,081
Firmenimage
1,081
Herkunftsbezeichnung
1,062
Designation of origin
1,058
Advertising
1,049
Customer satisfaction
1,008
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Undetermined
1,574
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507
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Article
2,569
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794
Journal
11
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Article in journal
2,211
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2,211
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359
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150
Graue Literatur
141
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141
Thesis
97
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95
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95
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50
Sammelwerk
50
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43
Conference paper
43
Konferenzbeitrag
43
Case study
34
Fallstudie
34
Konferenzschrift
14
Ratgeber
8
Amtsdruckschrift
7
Government document
7
Guidebook
7
Bibliografie enthalten
6
Bibliography included
6
Reprint
6
Systematic review
6
Übersichtsarbeit
6
Collection of articles written by one author
5
Conference proceedings
5
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5
Sammlung
5
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3
Jahresbericht
3
Lehrbuch
3
Elektronischer Datenträger
2
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No longer published / No longer aquired
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English
2,908
German
450
French
11
Polish
5
Spanish
3
Italian
2
Russian
2
Czech
1
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1
Portuguese
1
Swedish
1
Ukrainian
1
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Author
All
Gázquez-Abad, Juan Carlos
21
Olbrich, Rainer
21
Martínez-López, Francisco J.
18
Burmann, Christoph
15
Dekimpe, Marnik G.
14
Bruhn, Manfred
13
Rubio Benito, Natalia
13
Sattler, Henrik
13
Sethuraman, Raj
13
Ailawadi, Kusum L.
12
Greenhalgh, Christine
12
Steenkamp, Jan-Benedict E. M.
12
Diallo, Mbaye Fall
11
Loureiro, Sandra Maria Correia
11
Martos-Partal, Mercedes
11
Yagüe Guillén, María Jésus
11
Bauer, Hans H.
10
Cova, Bernard
10
Deleersnyder, Barbara
10
Ozuem, Wilson
10
Schivinski, Bruno
10
Veloutsou, Cleopatra
10
Ahlert, Dieter
9
Geyskens, Inge
9
Gómez-Suárez, Mónica
9
Hajli, Nick
9
Rita, Paulo
9
Chen, Huan
8
Grewe, Gundula
8
Hollebeek, Linda D.
8
Huber, Frank
8
Kunkel, Thilo
8
Ranfagni, Silvia
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Dessart, Laurence
7
Dubé, Jean-Pierre
7
Filieri, Raffaele
7
Kenning, Peter
7
Kucharska, Wioleta
7
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Institution
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Springer Fachmedien Wiesbaden
14
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
5
National Bureau of Economic Research
4
Hochschule Offenburg
3
Information Resources Management Association
3
Eurohandelsinstitut
2
Helmut-Schmidt-Universität
2
RWTH Aachen
2
Verlag Dr. Kovač
2
A. C. Nielsen <New York, NY>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Center of Market Oriented Product and Production Management
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Reutlingen / European School of Business
1
FernUniversität in Hagen / Fachbereich Wirtschaftswissenschaft
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Harvard Graduate School of Business Administration
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
IGI Global
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
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Published in...
All
Journal of business research : JBR
138
Journal of retailing and consumer services
123
The journal of product & brand management
72
The journal of brand management : an international journal
69
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of marketing management : MM
29
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
25
International journal of retail & distribution management
24
International journal of advertising : the review of marketing communications
23
The international review of retail, distribution and consumer research
23
Business horizons
22
Journal of marketing
22
Marketing intelligence & planning
22
Tourism management : research, policies, practice
22
Cogent business & management
20
Psychology & marketing
20
Journal of internet commerce
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of fashion marketing and management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Springer eBook Collection
17
Journal of retailing
16
European journal of marketing : EJM
15
Technological forecasting & social change : an international journal
15
Asia Pacific journal of marketing and logistics
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of the Academy of Marketing Science
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
13
Innovatives Markenmanagement
13
International journal of advertising : the quarterly review of marketing communications
13
Research
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of consumer studies
12
Journal of global marketing
12
Journal of promotion management : JPM
12
Springer Proceedings in Business and Economics
12
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
38
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed
brand
attitude and
brand
-link click behavior : the mediating role of
brand
content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The bittersweet of consumer-human
brand
relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Dark side of consumer-
brand
relationships : a
brand
hate perspective in anti-
brand
social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
4
Investigating the impact of online
brand
communities on online customer engagement and
brand
loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
Layers of love : exploring the interactive layers of
brand
love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
6
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
7
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
8
Consumers' journey toward
brand
loyalty using social media
brand
community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
The emergence of a values-based premium private label
brand
reputation within a multiple-tier
brand
portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
10
The dark side of group heterogeneity on a
brand
-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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